Tu Fu Neng | “New Quality Empowerment” Joins Hands with Yayuan, Sailing for the “Yuan” Dream

Elegance and roundness, the culture of stone, and the colors of lacquer.

On July 12th, the “New Quality Empowers · Legendary Journey” team visited Zhongshan Yayuan Coating and was warmly received by Chairman Yuan Guanggui, Sales Director Zeng Junlin, and other members of the company.

Yayuan was once the top-selling brand of real stone paint in Guangdong, and it was also one of the earliest enterprises in China to research, develop, produce, and sell imitation stone paint. As early as 2009, it began selling water-in-water imitation stone paint, which was called Yishicai at that time.

In recent years, due to the economic downturn and the collapse of the real estate industry, engineering coating companies have shifted to imitation stone paint. Real stone paint has become a tasteless yet wasteful food, and even Yayuan, which has always been a leader in real stone paint, has not been immune and has begun to experience the pains of transformation.

After three years of effort, Yayuan has successfully transformed from a leading enterprise in the real stone paint industry in its early years to a prominent player in the imitation stone paint industry today, becoming a successful example of the transition from real stone paint to imitation stone paint.

The high-build composite stone-like paint system and the gradually improved comprehensive empowerment system are the outstanding achievements of Yayuan’s “adapting to changes”.

On July 9th, at the “First China Imitation Stone Coating New Quality Empowerment Marketing Summit and Hundred Flowers Award Top 30 Award Ceremony”, Yayuan was awarded the title of “Outstanding Brand” among the top 30 Chinese retail imitation stone coatings in 2024, highlighting its achievements and influence in the imitation stone paint industry.

This is also the main reason why Yayuan attracted the “New Quality Empowerment” team to visit Guangdong as their first stop.

Zeng Junlin, the Sales Director of Yayuan, welcomed the arrival of the “New Quality Empowerment” team. He believed that as an old enterprise with more than 20 years of history, Yayuan was currently in a bottleneck period of transformation and development, and in order to succeed, it had to put in more effort than others.

In his view, the assistance provided by the “New Quality Empowerment” team is meaningful. Yayuan has a rich history and a solid market foundation, and it is currently in a critical period of transformation and development. The arrival of the “New Quality Empowerment” team undoubtedly boosts Yayuan’s confidence to forge ahead. In this regard, he hopes to achieve deep cooperation with the “New Quality Empowerment” team.

He Wei, founder of Xiaoweikuai Dou, emphasized the importance of innovation and promotion. He believed that promotion and publicity were the top priority for Yayuan. Yayuan should clarify its own characteristics, strengths, and weaknesses, sort out its development thinking and goals, and then identify a core advantage to launch a flagship product, thereby achieving breakthroughs for the company.

Huang Yangjun, the chief editor of “New Vision of Painting”, suggested that Yayuan should make more appearances and voices in front of the public, and raise its popularity among the public by holding some large-scale activities such as opening ceremonies, investment attraction meetings, and press conferences, so as to gradually step out of Guangdong and radiate to surrounding provinces. In addition, he believed that Yayuan should follow the management models of other well-known enterprises and persist in making the enterprise bigger and stronger.

Yi Bing, General Manager of the Digital Marketing Department at Rosf, has identified the difficulties in Yayuan’s transformation and development. He suggested that Yayuan should make breakthroughs in the three dimensions of “performance, production, and construction” of good products, and strive to enhance its delivery capabilities.

Luo Yu, the president of Shunde Coatings Chamber of Commerce, believes that Yayuan should shift its mindset, promptly step out of its comfort zone, accurately position itself in the market, and differentiate its product upgrades.

Yayuan Paint has been dedicated to the field of interior and exterior wall paint decoration for over two decades, integrating the research, development, production, sales, and service of decorative building materials such as real stone paint, multi-color imitation stone paint, water-based fluorocarbon paint, ceramic crystal stone, soft porcelain, crystal-colored granite, art paint, interior and exterior wall latex paint, and floor paint.

Since its inception, Yayuan Paint has survived on quality and developed on credibility. It has never followed the crowd or parroted others’ opinions. Instead, it has always adhered to its own principles and quality. After 28 years, it has remained steadfast and stands at the forefront of the stone-imitation paint industry.

Yayuan hemp sandstone possesses the performance of sand encapsulated in water, yet its cost per square meter is comparable to that of real stone paint, making it a perfect replacement for real stone paint. It also boasts excellent water resistance, scratch resistance, stain resistance, and durability (with a weather resistance of up to 20 years or more). The small amount used reduces the load on the wall, giving hemp sandstone a significant advantage in transportation costs.

Yayuan Paint has two major production bases in Zhongshan and Anhui, with an annual production capacity exceeding 200,000 tons. It is one of the outstanding enterprises in China’s exterior wall decorative paint industry and also one of the first enterprises in the industry to achieve industrial 4.0 intelligent fully automated dust-free manufacturing.

Adhering to the corporate vision of “Creating a Famous Brand and Building a Century-Old Enterprise”, Yayuan has journeyed through 28 years of trials and tribulations, groping and climbing along the way. Yayuan has come to understand that products are the lifeblood of an enterprise. From its early days when it made its fortune with real stone paint and adhered to quality first, to now pivoting to imitation stone paint as a breakthrough product, breaking through the status quo and leading the way, Yayuan has always remained true to its original aspiration.

Looking ahead, with the support of the “New Quality Empowerment” team, Yayuan will surely gather the wisdom and strength from all parties, navigate through the ever-changing coatings market, and achieve even greater successes.