Stone Coating | Zeng Junlin: Leading Yayuan to Overtake and Establish an Industry Benchmark with Heartfelt Craftsmanship

In the ever-changing market of imitation stone coatings, Yayuan stands proudly with perseverance on the “2025 China Top 30 Retailers of Imitation Stone Coatings” list, having been listed for four consecutive years and advancing to the top eight for the first time.

“Ya Yuan has been established for 28 years, with the first 20 years dedicated to the engineering field. In 2021, we truly entered the stage of promoting our imitation stone paint stores,” summarized by Ya Yuan’s General Manager, Zeng Junlin.

In just a few years, Yayuan has grasped the market opportunities and smoothly switched its business focus, achieving a magnificent transformation from the king of real stone paint to the benchmark of imitation stone paint.

In Zeng Junlin’s view, “the best track in the civilian coatings industry at present is definitely imitation stone paint.”.

As the helmsman of Yayuan’s imitation stone paint, how did Zeng Junlin lead Yayuan to break through internal competition and achieve continuous growth year after year on this “best track”?

NO.1 Focus on imitation stone paint, and take the lead in the industry

Ya Yuan never follows the beaten track, which is most evident in her choice of racing tracks.

“In 2021, Yayuan began to choose to set up retail stores in the imitation stone paint industry. As marketing often says, ‘overtaking on the curve’, we directly chose to change lanes and go in a different direction.”.

Yayuan’s high-build composite stone-like paint is the foundation of this confidence and choice.

“The high-build composite stone-like coating is different from the commonly seen stone-like coatings made with colored and sand-containing intermediate coatings on the market. It is about 8-10 times thicker than our traditional intermediate coatings, so its scratch resistance, friction resistance, compressive strength, impact resistance, and other properties are much better.”.

Zeng Junlin proudly stated that this high-build composite stone-like paint can not only adhere directly to various materials such as ceramic tiles and mosaics, but is also suitable for both new renovations of self-built houses in rural areas and renovations of old houses.

“Our high-build composite stone-like paint is unique in inheriting the texture and feel of stone,” Zeng Junlin said proudly.

This “uniqueness” not only makes Yayuan stand out in the fierce market competition, but also attracts the attention of many collaborators.

Yayuan does not blindly pursue scale expansion. Instead, it first leverages its own advantages, precisely positions itself in the market, and then devotes itself to creating industry-leading technological products. This is the underlying logic behind Yayuan’s “change of direction”.

NO.2 Devote full efforts to building the Stone Academy and broaden investment attraction

Yayuan is well aware that to quickly occupy a high ground in the market, it must deepen its understanding of product systems through cooperation channels and highlight its construction advantages. To this end, Yayuan Stone Academy has become the best empowerment platform.

“The purpose of our training at Yayuan Stone Academy is to enable everyone to understand, familiarize themselves with, and apply this system,” Zeng Junlin succinctly explained the original intention of the training.

Between January 2024 and February 2025, Yayuan Stone Academy successfully conducted eight training sessions, each of which was exceptionally popular.

The training content covers multiple aspects such as theoretical guidance, practical operations, and channel empowerment. Among them, high-build composite stone-like paint is undoubtedly the “star product” of every training session.

Through theoretical explanations, the trainees gained a deep understanding of the characteristics and advantages of high-build composite stone-like paint. Through practical operations, they not only mastered the precise adjustment and optimization methods of process parameters, but also learned how to enhance product quality and construction efficiency through process upgrades.

“After training, the trainees have a deeper understanding and greater confidence in Yayuan, and are willing to move forward together with Yayuan,” Zeng Junlin introduced. “In the past year, the new stores that have joined Yayuan’s imitation stone paint business are basically all from the trainees of our Yayuan Stone Academy.”

Yayuan Stone Academy is not only a communication and learning platform established by Yayuan, but also a business attraction window for its thick-layer composite imitation stone paint, injecting new vitality into Yayuan’s market expansion and brand building.

NO.3Build a new media matrix to capture traffic

Whether it’s product development, marketing methods, or market strategies, Yayuan has its own pace.

In terms of grasping the secrets of traffic and leveraging the deployment of new media, Yayuan has taken a “four-pronged” approach to steadily advance:

1. Video matrix construction: Create dozens of video accounts, update high-quality videos daily, build a matrix, and increase the quantity.

2. Expanding into the live streaming sector: Leveraging live streaming to comprehensively showcase Yayuan’s products and brand, enhancing interaction and trust between the brand and its users, and elevating the brand’s reputation.

3. Empowering through channel training: Leveraging practical experience, we provide comprehensive support to our partners in expanding their customer base through social media channels;

4. Creating a Word-of-Mouth Effect: Promoting product word-of-mouth and word-of-mouth for model buildings to enhance conversion and transaction rates.

Zeng Junlin believes that the market potential for stone-imitation paint is immense. As long as we focus on our products, seize the opportunity presented by traffic, and expand our brand awareness, we can achieve fruitful results in this field.

Learn from the strong, become strong, and surpass the strong.

In an interview, Zeng Junlin modestly stated, “The operational philosophy of Yayuan Imitation Stone Paint is to learn from the best, forge our own unique features and characteristics, and strive to become a leader in this industry, surviving and thriving amidst fierce competition.”

In 2025, we look forward to Yayuan bringing more surprises to the imitation stone paint industry.