Yayuan imitation stone paint has been listed on the industry rankings, and has been ranked among the top ten retail imitation stone coatings companies with its differentiated strength

In the “Top 30 List of Chinese Retail Stone-imitation Coatings in 2025” released by “New Vision of Coating”

Yayuan imitation stone paint, with its outstanding market performance and brand influence, has made a strong entry onto the list, ranking 8th with a market share of 0.62% to 0.65%. It has become a typical representative of Guangdong imitation stone paint brands in the national market competition. At the same time, it is also on the list of “2025 China’s Top 30 Retail Imitation Stone Paint Brands in the North”

Yayuan ranked 13th with a market share of 0.51% to 0.53% upon its first appearance on the list, becoming one of only two Guangdong brands to make it, demonstrating its comprehensive competitiveness in both the northern and southern markets.

1.Accumulate and Unleash: Strategic Transformation from the Leading Position of Real Stone Paint to the Rising Star of Imitation Stone Paint

As a professional brand with 29 years of experience in exterior wall paint manufacturing, Yayuan officially ventured into the retail sector of imitation stone paint from the field of real stone paint in 2021.

Relying on the production capacity advantages of our two major production bases in Zhongshan, Guangdong and Huainan, Anhui (nearly 66,000 square meters of factories), as well as years of technological accumulation, we have quickly established a complete product system, covering core categories such as Masa Stone, Yaxing Stone, Yaxiu Stone, Yazhen Stone, and Guanjun Stone, as well as supporting auxiliary materials, spanning multiple sales channels.

Facing the industry’s pain points, Yayuan focuses on the research and development of high-build technology and has launched a unique high-build composite primer on the market. This product can reproduce the texture of natural stone without the need for heavy coating and can be directly applied to surfaces such as ceramic tiles, mosaics, and glass.

Whether it’s the decoration of a new self-built house in the countryside or the renovation of an old one, Yayuan’s high-build composite primer can easily handle it, demonstrating strong applicability and practicality.

The traditional multi-step construction process has been simplified to “composite primer + multi-color paint”, significantly reducing material and construction costs and enhancing construction efficiency, becoming the core competitiveness of the brand. This innovation has not only won market recognition but also helped Yayuan win honors such as the “Hundred Flowers Award – Excellent Brand”.

2. Professional Empowerment: The School of Stone Builds a New Paradigm for Industry Talent Cultivation

To enhance channel competitiveness, Yayuan has devoted significant efforts to building the “Stone Academy”. Since 2024, it has held nine training sessions, covering provinces such as Anhui, Sichuan, Guangxi, and Henan. The training content encompasses practical skills such as product knowledge, construction techniques, and new media operations, empowering thousands of dealers and painting teams. Data shows that most of the new dealers who joined in 2024 originated from Stone Academy students, forming a closed-loop ecosystem of “training – customer acquisition – conversion”.

Through the Shixueyuan platform, Yayuan has innovatively introduced the “empowerment + marketing” model to optimize and share resources. This not only enhances the professionalism of terminal services but also attracts high-quality partners to join, laying a talent foundation for brand expansion.

3. Holistic marketing: Breaking the market deadlock through dual-track drive of online and offline

In online channels, Yayuan has established a professional new media team to build brand IP on short video platforms, attracting traffic with high-quality content such as construction tutorials and product popularization. Additionally, through the Stone Academy, new media operation courses have been added to assist dealers in carrying out traffic marketing. Offline, with the goal of “thousands of stores in thousands of cities”, the company will accelerate the expansion of terminal networks in 2025, improve business support policies, upgrade storefront images, and create model housing projects. Currently, the number of specialty stores has exceeded 300, and the sales network covers multiple provinces.

It is noteworthy that Yayuan has adopted a regional strategy of “deep cultivation in the south + breakthrough in the north”. Leveraging the northern production capacity layout of its Anhui factory, it has entered the northern market with differentiated products and localized services, breaking through traditional regional brand barriers and becoming a model of coordinated development between the southern and northern markets.

4. Industry Outlook: Advancing towards Higher Goals with an Innovative Mindset

From being a leading brand in real stone paint to becoming a pillar in the imitation stone paint industry, every breakthrough made by Yayuan is rooted in its deep insights into technology, channels, and markets. Today, its “Yayuan High-Build Composite Primer” has become a benchmark for industry differentiation. The empowerment model of Stone Academy injects continuous vitality into the channels, and the integrated online and offline marketing system opens up more room for growth.

In the future, Yayuan will continue to uphold its mission of “showcasing the beauty of villas” and persistently invest in product innovation, channel expansion, and brand upgrading. It aims to advance towards the goal of becoming “China’s leading brand in imitation stone coatings” and provide more practical examples of differentiated breakthroughs for the industry’s development.